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Bestselling author
LinkedIn Voice
I didn’t grow up believing I was destined for anything extraordinary.
Like a lot of women, I learned early how to be “easy.” How to be liked. How to stay agreeable. How to work hard without making too much noise about it. I learned how to succeed quietly and fail even more quietly.
My twenties were a rollercoaster of ambition and insecurity. I built businesses. I lost businesses. I bet on myself too early. I doubted myself too late. I chased versions of success that looked good from the outside and felt empty on the inside. I learned how fast everything can fall apart and how long it takes to rebuild when it does.
Then life forced my hand.
Motherhood. Responsibility. Pressure. Fear. And a moment of brutal clarity that no one was coming to give me the life I wanted. If my life was going to change, it would be because I chose it.
So I stopped waiting to feel ready. I stopped waiting to feel confident. And I started putting myself online – awkwardly, imperfectly, and loudly enough to be heard by myself first.
I didn’t arrive on LinkedIn with a strategy or a goal to build a following. At the time, it felt like the last place you’d go to be real. Corporate. Filtered. Safe. But it was the only platform I had access to consistently, and I was tired of keeping everything locked inside my head.
So I started writing. Not with a plan to grow anything – just to get things out of my system. I wrote about starting again. About fear. About ambition and self-doubt sitting in the same body. About the quiet pressure of being responsible for more than just yourself. About motherhood, identity, money, failure, and the things no one warns you will unravel you on the way up.
At first, nothing really happened. My friends laughed at me and I was most of the time, the only person engaging with my own content.
And then slowly, something shifted.
Messages started to come through. Women I’d never met telling me they thought they were the only ones who felt like that. People saying they felt seen in ways they hadn’t before. Opportunities appearing that I hadn’t asked for. Conversations I used to chase suddenly finding me.
What I didn’t realise at the time was that I was building trust before I was building a brand. I was building resonance before I was building reach. And without consciously trying to, I was laying the foundations for everything that would come next.
That first leap changed everything. In 2020, I launched Klowt – a personal branding agency that helps people build influence, authority and income from their own identity.
What started as a tiny reconstruction of my career became something much bigger. Today, I work with founders, leaders and teams, helping them find their voice, stand out in crowded markets, and get paid for being visible.
Along the way, I’ve built a community of hundreds of thousands of people, generated multi-million-pound inbound revenue, and helped create countless personal brands that thrive. I’ve spoken on stages about confidence, visibility and personal brand as power. I’ve seen what happens when people stop shrinking themselves to fit in, and start standing up to be seen
I didn’t post on LinkedIn for attention, I posted to make money and build freedom. And it worked. Now I teach founders, freelancers, and burned-out-9-5ers who are fed up of begging for opportunities, how to do the same… without overthinking or spending thousands on things that don’t matter. If building a personal brand changed my life, it can change yours, too.